The Role of Data Analytics in Strategic Decision-Making

This research examines the integration of data analytics into strategic decision-making in Sri Lankan corporates, especially in finance and retail.

🔹 Objectives

• To identify analytics tools used by decision-makers.

• To assess how analytics influences business strategies and performance.

🔹 Methodology

Quantitative survey (n=85 managers) + qualitative interviews with 10 data officers.

🔹 Key Findings

• 60% of respondents said data dashboards enhanced decision speed and accuracy.

• Predictive analytics used mostly for customer behavior forecasting.

• Challenges: data quality issues and lack of analytics talent.

🔹 Conclusion

Strategic use of data analytics enhances decision-making but requires culture and skill alignment.